By: Katina Rice-Davis, Staff Writer | katrina@thewoodrufftimes.com
Downtown Woodruff proudly welcomes Elliott’s Fashions LLC, a classy boutique located at 115 Main Street. This vibrant addition brings sophistication and flair to the heart of the Upstate, offering trendy clothing and accessories for men and women.
Woodruff native Victor Jones’ passion for fashion ignited at 14, thanks to his mother’s thoughtful gift of an old sewing machine. His impeccable style and dedication earned him Woodruff High School’s prestigious “Best Dressed” and “Most Likely to Succeed” titles in his senior year, 1980. This spark led to Elliott’s Fashions LLC, his labor of love eight years ago.
Owners Victor, his wife Flora Jones, and Co-owner Russell Kerns bring passion to Woodruff’s fashion scene—their boutique offers curated styles, personalized service, and community love. Women fashions include elegant dresses, pantsuits, casual and dressy apparel. Men fashions feature stylish suits, jogging suits, jeans, casual and dressy menswear. They can meet your needs for any occasion.
Elliott’s Fashions also offers unique, handmade, authentic African American attire for men and women, along with an extensive array of accessories: socks, jewelry, scarves, belts, ties, bowties, cuff links, shoes, pocket squares and hats just to name a few.
“I call Elliott’s Fashions my closet; I just let people buy from it,” says Mr. Jones with a chuckle. He invites the community to visit for an immersive experience, not just a brand. Get styled by seasoned professionals and enjoy alteration services.
Mr. Jones says he has always been a sharp dresser with a unique personal style. His passion for fashion shines through in his store, where his staff helps others find their own stylish expression. Victor and the staff embody the boutique’s style, dressing impeccably daily, which is also their way of advertising.
Elliott’s Fashions participates in community fashion shows, church events, women’s conferences, and conventions representing their store’s fashion.
Mr. Jones is a busy man, and he runs two other businesses outside of his store, which he is committed to serving the community. He is the owner of Jones Lawn Service and Ten-Konnected Transportation. “Serving the community is my ministry,” he says. “I take pride in serving the community in any way that I can.”
Visit Elliott’s Fashions LLC and discover the unforgettable, ultimate shopping experience in downtown Woodruff! Hours of operation are Monday through Saturday from 10 am to 6 pm.


