By Nicole Collins
With the 10th annual Small Business Saturday approaching (Nov. 30), several of Woodruff business owners have rallied together to start a local event to encourage consumers to shop our small town.
“Woodruff – Closer than you think!” is the slogan for the local campaign, with a goal to debunk the thought that Woodruff is just too far to travel to. (Woodruff is approximately 17 miles from downtown Spartanburg and 24 miles from downtown Greenville.)
“With Small Business Saturday being a nationally-known day, through the efforts of American Express, to support small locally-owned business, we felt that it was an opportunity that would be missed if we if we did nothing,” said Tracy Simmons Sanders, owner of Peachy & Posh and co-founder of The Woodruff Times.
It may be surprising to learn that Woodruff has approximately 85 independently-owned businesses within the city limits.
“The small businesses in Woodruff have a lot to offer and [Small Business Saturday is] the perfect day to showcase them,” said Sanders, who also initiated the Small Business Saturday event in Woodruff. “Let’s keep our dollars local so we can all benefit from what that does for our community and future generations.”
Research shows that $68 out of $100 spent at locally-owned business stays within that community. Only $43 of $100 spent at national chain stores stays in the community.
Since the first Small Business Saturday in 2010, spending for this day has reached a reported estimate of $103 billion, according to the annual survey over the years from American Express and the National Federation of Independent Business. An estimated 104 million U.S. consumers reported shopping or dining at local independently owned businesses on Small Business Saturday reports the same survey.
If you’re eager to start your holiday shopping before Small Business Saturday, come to the Woodruff Christmas Stroll on Friday, Nov. 15 from 2-8 p.m. This event, organized by the City of Woodruff, brings in local crafters and small business who will be selling special gifts and décor along the sidewalks of Main Street.
“These events are a great way to highlight everything that local businesses have to offer and encourage residents and visitors to ‘shop small’ for unique items that benefit family-owned businesses rather than going out of town for their Christmas shopping needs,” said Alyson Smith, community and economic development director for the City of Woodruff. “Our hope is that events such as this will bring in new customers to all of the businesses who will then visit regularly throughout the year.”
According to the 2018 Small Business Saturday Consumer Insights Survey, 96 percent of consumers who reported shopping on Small Business Saturday said the day makes them want to shop local all year long.
The City of Woodruff also hosts several other events throughout the year, such as Halloween on Main, Classic Car Show, and Music at McKinney Concert Series to help drive traffic to the city. For these events, Smith said that businesses within walking distance of the events are encouraged to stay open during the event or offer special promotions, while businesses outside of the event area can set up a table to sell items or promote their business without paying a vendor fee.
“We would like to do [these type of events] more often now that we have more businesses who are interested in participating,” Smith said.
Supporting Each Other
For Small Business Saturday in Woodruff, shoppers can play a poker-run style game where you get stamps for visiting and making a purchase at participating business. The person with the best hand will win a grand prize. Participating businesses will have a Sop Local posters at their shop.
Some businesses may be offering additional discounts. Shoppers that stop by the Yellow Butterfly and Peachy & Posh can spin the wheel for a discount up to 30 percent.
“Life is so much more fulfilling when we are connecting with others. We strive every day to give attention and personalized service to make all of our customers feel special,” said Debbie Davis, owner of the Yellow Butterfly. “Small Business Saturday brings attention to that which you cannot get with online shopping or big box stores.”
Some business may not have any special deals for the day, but will be out supporting their fellow local business on Nov. 30, like real estate company Jack Properties.
“We find it important to shop local every day, however supporting our friends and neighbors on Small Business Saturday is especially near to our hearts as it helps promote the sense of community that makes our home town unique,” said Alexandria Martinez, broker-in-charge at Jack Properties.
As of press time, these businesses say they will be open on Small Business Saturday.
• WCC Resale – Gently used furniture, décor and household items
• Country Meat Market
• The Yellow Butterfly – Jewelry, gifts and home décor items
• Peachy & Posh
• Humble Grounds – coffee shop
• Rotties 221 Biergarten
• Jay’s Total Wireless
• Pig on Fire
• Muse 134